Story Ideas working with what I already have...

What could I make the burning photos and walking away into?

The lyrics..

When I'm falling down, Will you pick me up again, when i'm too far gone, dead in the eyes of my friends...

A suicide?..This is a bit steriotypical...

A death? This would be a good idea as they lyrics are to do with death..

Feedback and Changes

After gaining a lot of feedback about my video I analysed the results and worked out that maybe my video was a little repetative and that although I didn't initially want one maybe it did need a stroy go to with it.

The final designs:

Music Video:


Digipak:

Magazine Advert:

Planning vs final product.

There were quite a few aspects of my planning that I didn't incorporate into my final video, this wasn't through lack of ability or lack of location scouting but down to the fact that driving around and actually beginning filming I had a lot better, more appropriate ideas that I felt I should go with rather than sticking to what I had initially planned to do.
For example I had planned to do a lot of my filming in woodlands and around water, However when I went to my chosen location I found it wasn't as good as I had hoped, the natural lighting didn't fit with the mise en scene I was going with and the water wasn't as easy to see flowing as I had hoped, this meant that I began to think of other ideas and went with them instead. Some aspects I did film such as the sun set but putting this into imovie didn't look as perfect as I hoped so didn't include it.

Another example was to do with the main blue and green colours I was to try and include, instead it seemed as though I had 2main colours present through-out;
Black- The night, black and white"night vision" of the party,
red/orange- The flames, colour of the fish, traffic lights, car lights

This I feel gave it a much better "darker" feel anyway.

Narrative of the video.

I think the narrative of the music video isn't so much a "story" type narrative but a slow release of information style narrative. This makes it very different to many of the original music videos I looked at, I also think whilst filming I varied a lot from my initial plan of action, this was because of many contributing factors such as time, mood, lighting etc.

In terms of narrative I think that my video has a peak and dip type story line, the opening is quite flat in comparison to the rest of the film, this means that the film slowly increases through-out, building up tension, not only through the music but also it seems to show a lot more fast-motion aspects.

Building the video

I started to put together all of the pieces of the video.
The best thing about it is the match of colours through-out the video that means it all links together really nicely, the colour of the traffic lights matches the colour of the tropical fish and also the flames,  and the contrast of the really energetic dancing goes really well with some of the more slow motion bits.
 I think they key thing that I had to try and do was to make sure all of the slow music sections went with slow pieces of filming and visa versa.

3RD MAGAZINE EXAMPLE

I didn't really like this one as much as the others but i thought i would put it on my blog anyway.